According to the study the words NEW and NEWNESS arouse interest and positive associations in the listeners with a certainty of 97 per cent. The newness sells. You are a quite clumsy seller if you do not use a word newness consciously. Otherwise it is worth choosing some of the words listed below to your sales pitch:
AWESOME – GORGEOUS – LUXURY
TO SAVE – YOU SAVE
MONEY – A SOLUTION FOR YOU
SURELY – FOR SURE – GUARANTEED
PROVEN – NOTORIOUSLY
IMPROVES – FACILITATES
EXPANDS RESULTS – GAIN RESULTS
SAFE – TO YOU – SPECIALLY FOR YOU
NEWNESS – arouses interest and positive associations.
Selling is really all about the words you use in it. About the way you talk and what kind of tones and notes you use in your sales pitch. If you think of yourself as an artist, you understand and internalise better what I´m trying to tell you.
HERE IS AN EXAMPLE WITH WHICH YOU SURELY IDENTIFY
“You improve your results in selling with the help of this book. You succeed, get money, friends and influence. A new, better future begins today for you. You can throw away your worries, to grow as a human and experience safety about your future.”
GUARANTEE – My book has been written for you. It surely works, I guarantee. You make a good decision, when you decide to learn and to internalise the doctrines of INSPIRE ME –book from outside and make your art from them. Read it often, every day!
TRUST – I trust you like to a mountain ― You are good! Your brain is a splendid gold mine. For you!
Your life facilitates in every way. Easy and simple ― advantage and benefit from the first sentence on. You are good ― from you, from your inside are found resources which haven´t come out yet. Your brain is a splendid gold mine. You only have to dig the riches to your hands.
Your life becomes valuable and you are able to experience more love, professional pride and appreciation immediately in near future. I trust you like a mountain that you are good! I am really grateful for the fact that, you are reading this book. Be ready to help others ― by teaching others learn best! Your inner diamond becomes clear!
Use many emotional words in your sales pitch. You make considerably more deals and your work gets to the right rails! Did you notice? I used quite a number of them on this chapter…