The product must be good and it can also be improved. The initial innovation of the product or service can be supplemented along the way. It is possible for you to improve the service or the product several times based on the feedback, that you have received from the customers. Sell advantages and benefits to your customer, keep ears open and make notes. You get ideas from your customer, with which you can develop the product and mason your know how.
I give a heavy example. It comes from a man, who has made millions with his innovations in Oulu.
Professor Seppo Säynäjäkangas is a legend from Oulu and a wealthy gentleman. I met him recently in mexican restaurant Amarillo in Arina. Seppo promised that I can quote his words to my book. We became friends when I was founding a new limited company for football team AC Oulu.
The founder of Polar Electro and the developer of Polar heart rate monitor Seppo Säynäjäkangas is one of the biggest shareholders of AC Oulu. He also takes part in the background groups of AC Oulu and sits on the football council.
About a year ago we were at a meeting of the club with board members and other businessmen from Oulu discusssing the financial issues. The head coach of the team talked about the management of the team and showed his own visions.
The wall was plastered with the pages torn from the flipchart. Seppo Säynäjäkangas listened at the end of the table and almost fell asleep during the presentation, which lasted for an hour or so. The meeting was the first one he took part in. When Seppo´s opinion about the presentation was asked, he kind of woke to the discussion and stated:
“In my opinion, you should streamline this action a little. I mean your action and your business idea. That is how I feel based on what I have heard.”
When others were listening, professor Säynäjäkangas continued:
“I learned already in the 1980´s, when establishing Polar Electro that the product must be good. And even that is not enough. You have to know how to sell the product and preferably to export”.
After having heard the words of the professor, I thought what a sharp brain and thoughts professor had. Could the matter be said anymore simply and more clearly. I think not. Heart rate monitors of Polar Electro have been sold to countries around the world and the turnover of the company exceeded 200 million euros last year. In addition to this, he has just founded a new company ― named TANGO!
So the speaker´s words have significance and weight value. Also another millionaire emphasises the significance of the building the product. Mr. Donald Trump says in english:
”Building up the product is one of the most important acts.”
As a seller you work in the front line as a scribe. The words of Seppo Säynäjäkangas are the clearest diamond. Write them down on the paper and swirl them in your hands. Burn them to the hard disk of your brain with an emotional branding iron.
Right words and objectives make millions. Build up the product, mason your know-how. Remember the instructions of Seppo Säynäjäkangas:
“The product must be good and know how to sell it, preferably to export.”
Seppo Säynäjäkangas´s thoughts about streamlining are quite like foundation stone masonry. A good seller always acts streamlined:
1) Sells and presents the benefits and advantages of the product or service
2) Tells the matters understandably from the customers opinion
3) facilitates the customer to buy ― Tells clearly what the product or service costs.
STATEMENT – Mr. Tauno Matomäki, stated once, when being an industry leader in Finland: ”It is worth for Finns to export know-how and things abroad, but one thing, which is not worth taking, is a moral stance. Cultural differences must be noticed. When in Rome do as the Romans do.”
START – being the native country´s lion and grind your internal diamond to its clearest shine. Make everyday memorable ― give your everything in sales!